I cannot tell you how often I have been called to do SEO on a recently redesigned website. It’s a lot. Like, A LOT a lot. Companies are in a panic because they just lost a ton of traffic to their website, and they are now trying to figure out how to fix things. The … Read more
So, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products or 30,000+, the process of figuring out where to start can be a daunting task. To be effective, you need to find a balance between traffic and … Read more
You probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit into the larger SEO strategy to achieve top search rankings. However, if you have been struggling to justify the amount of resources it requires to pull off … Read more
Google rolled out eight major algorithm updates in 2022. Those included core updates, product review updates, and others intended to help with search relevance, combating spam, and their overall user experience. If you’re fairly new to Search Engine Optimization (SEO), you may be asking: What are those updates? How do the updates affect my site’s … Read more
As we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest in email marketing? What about paid search? SEO? Web design? Conversion Rate Optimization? Many of these decisions may be made based on well-intentioned beliefs about what … Read more
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