This year’s Super Bowl was the most-watched program in US television history, with the largest audience for a single-network telecast and 123.7 million viewers across television and streaming platforms. And that means a big investment in Super Bowl ads from the big brands. So, which brands used social video sites effectively to amplify their TV … Read more
Generative AI has introduced significant shifts in the SEO industry with some experiencing success integrating SEO into the daily workflow while others not so much. How is AI best used in SEO tasks, and what are its capabilities and limitations and can the subjective nature of SEO negatively affect the outcome for SEO? AI-Automated SEO … Read more
This post will give you a clear and practical framework for conducting a market analysis. We’ll start with the basics first. Then move on to discussing the exact steps you need to take to analyze any market. Let’s begin. What Is a Market Analysis? A market analysis is the process of learning everything you can … Read more
Here are 16 SEO techniques for building an effective SEO strategy. 1. Emulate Top-Performing Pages Don’t guess what content will perform best. Instead, use the SEO tactic of researching your competitors’ best-performing pages. To find what’s already working for them and create something better or similar. Head to Semrush’s Organic Research tool. Enter a competitor’s URL … Read more
Don’t miss February’s roundup if AI’s impact on SEO has been on your mind. Many of this month’s pieces deal directly with AI and how it is advancing and being optimized. Catch up now so you don’t fall behind. The guides are first. You’ll learn more effective ways to use AI, what big changes to … Read more
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more
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