Google Analytics 4 (GA4) is a free web analytics platform that lets you measure your site’s traffic and engagement. But many processes and functions have changed since Universal Analytics (UA). GA4 is now “event-based.” It captures each user interaction with your site as a single event. Google Analytics uses these events as the basis for … Read more
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Kateryna HordiienkoResearch Editor at Serpstat SEO Audit is a website check for internal issues and compliance with search engines’ requirements. An audit is necessary in case of search engine sanctions and when everything is fine. It can help accelerate website growth by identifying and fixing technical vulnerabilities. You should always carry out a detailed audit … Read more
One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always **** seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have … Read more
One of the significant hurdles of semantic SEO is it’s complicated and often inaccessible. Much of our understanding of it is derived from Google’s patent papers. Understanding these papers requires a wide range of skills, a grasp of natural language processing (NLP), search engines, and, occasionally, programming languages. Despite this complexity, grasping the key takeaways … Read more
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and … Read more
Test Case Studio is a tool that not only simplifies the testing process but also offers a range of advanced features that elevate your testing capabilities to a new level. If you haven’t already, we recommend checking out our previous blog on “Efficient Test Case Creation with TestCase Studio”, which provides insights into how this … Read more
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward … Read more
ChatGPT‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing actionable … Read more
You may have seen the term TF IDF being tossed around in the last year or so, but no one could blame you if you haven’t started paying attention yet. A lot of SEO fads come and go, and some of the most interesting concepts just end up attracting penalties, later on, right? But TF … Read more
Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals. As someone who has been using Python for years to help … Read more
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