ChatGPT‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing actionable … Read more
You may have seen the term TF IDF being tossed around in the last year or so, but no one could blame you if you haven’t started paying attention yet. A lot of SEO fads come and go, and some of the most interesting concepts just end up attracting penalties, later on, right? But TF … Read more
Advanced Data Analysis, formerly known as Code Interpreter, is an official OpenAI plugin that uses Python to allow for file uploads and downloads. It’s available to ChatGPT Plus and Enterprise users as a beta feature. This plugin is a big deal for SEO professionals. As someone who has been using Python for years to help … Read more
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t … Read more
Blog / Content / 6 Advanced Keyword Research Strategies for Content Marketing Success Gone are the days when inserting a few basic seed keywords into your content could magically boost your website traffic. To secure the true golden ticket to Google’s top rankings today, you’ll need to find keywords that are high in demand yet … Read more
Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest way … Read more
Preparing and working with data takes a little work, but you’ll be an ol’ pro in no time with a little practice. It really is a lot easier than you think. If you want to breeze through data preparation effortlessly, download The Complete Technical SEO Audit Workbook. Tips For Cleaning And Preparing Data One of … Read more
Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications … Read more
June 27, 2018 | Posted by Mordy Oberstein After I had the honor of speaking at SMX Advanced 2018, I wanted to share my thoughts and insights with those who could not attend the conference. So, I did what everybody else does, I threw the slides up on slideshare. Great… now you … Read more
March 27, 2019 | Posted by Mordy Oberstein Oh no! Here comes another post boding how to do [insert SEO tactic]! I bet they just took whatever standard tips and just regurgitated them! But you know better than that by now! In fact, this is the first “how to do [whatever in foundational … Read more
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