In the ever-evolving landscape of technology, the future holds exciting promises by enhancing daily use technologies with AI to make them state-of-the-art tools. The future of searching for data is a journey into a more automatized digital world. One of the most promising areas of development is the creation of search tools using vectors and … Read more
Most language language ****** (LLMs) can now proficiently interpret and translate text into images. As these ****** evolve to acquire knowledge directly from images, optimizing your assets becomes imperative. The surge in visual search tools – such as Google’s “Search by image” feature, Google Lens, and more – has shifted visual optimization from a mere … Read more
AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must … Read more
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are … Read more
If there is one thing Meta has been pushing on paid social practitioners over the past couple of years, it’s automation. From automatically “enhancing” creative to fit the needs of the different placements (and people) on the platform to suggesting copy for your ads, Meta is making its ad platform as approachable as possible. And … Read more
LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we care. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also … Read more
Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Background generation. This new feature creates multiple backgrounds to complement … Read more
TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and … Read more
As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of … Read more
Microsoft has updated its search engine, Bing, with artificial intelligence (AI) technology powered by OpenAI’s GPT-4 model. This means that you can now chat with Bing. And that, in addition to the regular list of links, the search engine can also summarize data on the internet to answer your questions. Like this: Let’s dive into … Read more
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