SEO + Analytics | TechnicalSEO.com
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Analytics
Event tracking in Google Analytics 4: What marketers need to know
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events … Read more
How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API
Google rolled out continuous scroll in the desktop search results in the U.S. on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search results. When you approach the bottom of page one, the second page of results seamlessly load, enabling … Read more
32 Amazing Benefits Of Google Analytics | Active Business Growth
Google Analytics is a great tool that will allow you to better understand your website traffic. Whether you run a business, a news site, or a personal blog, Google Analytics will be beneficial to gathering visitor insights and making data-backed decisions. What Is Google Analytics The Google Analytics tracking code is a snippet of code … Read more
The 2023 Google Analytics 4 (GA4) Update
As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset ****. The new iteration of Google Analytics will sunset Universal Analytics (UA) on June 30, 2023, meaning that after July 1, … Read more
How to Migrate to Google Analytics 4 | Rank Ranger
March 21, 2023 | Posted by The In Search SEO Podcast Welcome to the final part of a three-part discussion about Google Analytics 4 in this episode, we’re going to be looking at how we migrate to GA4. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner … Read more
Understanding Google Analytics 4 – SEO Consultant
Copyright © Google Google Analytics 4 (GA4) is the latest version of Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions … Read more
What Are UTM Codes: UTMs in Google Analytics & GA4
What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL. To improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like: https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after the “?” is the UTM code. Corresponding data is housed in … Read more
Google Analytics has increased the number of allowed properties
Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a new limitation has been introduced for the number of … Read more
How Has Google Analytics Evolved? | Rank Ranger
March 7, 2023 | Posted by The In Search SEO Podcast How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away? Welcome to part one of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at how Google Analytics … Read more
