Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts. While other guides on … Read more
What if I told you there was a magic button you could push to increase ranking, traffic, engagement, and conversions? You’d probably tell me to put down the hooch and come back to the land of the sober. Yet, website architecture is just such a “magic” button. Note that I didn’t say it was the … Read more
If you’ve been following Sitecore’s architectural movement over the last few years, a lot has changed. Instead of the “all-in-one” approach of Sitecore XP, XM Cloud and Headless encourage a composable architecture – one where Sitecore itself offers 11 SaaS products categorized into three clouds: Content Cloud, Engagement Cloud, and Commerce Cloud. However, with a … Read more
If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google. But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed. For example, for an e-commerce website, … Read more
What problems and challenges are we facing today? As an enterprise doing business in today’s dynamic and competitive global market, we are facing a multitude of challenges and opportunities: GRC, legal mandates, and regulatory compliance Cyber security breaching concerns Never-ending competitive products & services released into the market New disrupted technology emerging constantly Continuous customer/employee … Read more
If you’ve been developing blog posts and content on your site without a plan, you may be undermining your goals. You may have already lost months of potential growth, and set your website up to grow sluggishly while brand new competitors easily zip ahead of you. As an experienced digital strategist, I can assure you … Read more
February 16, 2022 | Posted by Darrell Mordecai What is site architecture? How does it affect SEO? Site architecture is one of those best practices that makes sense on so many levels. It not only helps search engines crawl and categorize your content, but it also helps your users find exactly what they’re … Read more
UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring content. Converting or satisfying a need. In an organic search journey, this experience manifests through landing on a page from the SERP and clicking through internal links to find … Read more
What Is Website Architecture? Website architecture refers to the hierarchy of the pages on your site and how each page is connected. Here’s a visual example of website structure: Website architecture is important for SEO for a few key reasons: It helps search engines find and index all your site’s pages It spreads authority throughout … Read more
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