TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported. Why we care: … Read more
Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred the data of EU citizens to the U.S., violating the EU’s General Data Protection Regulation (GDPR), according to the Irish Data Protection Commission. Meta’s European headquarters are in Dublin. What the ruling … Read more
Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%. Within … Read more
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today. As has also been the case in prior years, … Read more
A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google … Read more
Google has released its annual ads safety report, which showed that Google removed 53% more ads this year and in the previous year and 67% increase from two years ago. Google removed over 5.2 billion ads, restricted over 4.3 billion ads and suspended over 6.7 million advertiser accounts in 2022. I like to compare these … Read more
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