Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by Wall Street. Why we care. Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023. … Read more
Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s advertising network was slightly down 2.1%, however, this was an improvement on the 2.6% … Read more
Did you know that Google Search checks about four billion host names each and every day for robots.txt purposes? Gary Illyes said in the December Search Off The Record podcast “we have about four billion host names that we check every single day for robots.txt.” He said this at the 20:31 mark in the video. … Read more
Established two years ago with the primary objective of streamlining how websites signal their content changes to search engines, IndexNow has been on an impressive trajectory. As of now, 60 million websites join the platform daily, and an astounding 1.4 billion URLs are submitted each day. Addressing the Disconnect Between Search Engine Results And Real-Time … Read more
Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. Why we care. Amazon’s exceptional performance serves as a powerful signal that the digital advertising industry is experiencing a … Read more
Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by 6%, the smallest decline in seven quarters. The … Read more
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving … Read more
Apple is not planning to create its own search engine to rival Google. Eddy Cue, Apple’s Senior Vice President of Services, is expected to testify at the federal antitrust trial that there are no plans for an “Apple Search” model because its partnership with Google works better for its customers, reports Bloomberg. Cue notably helped … Read more
Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix (formerly known as Kantar). The research investigated how ad dollars are spent across a growing list of streaming platforms, such as Discovery+, Max (formerly HBOMax), Roku, and YouTube. Growth categories included household supplies and … Read more
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the … Read more
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