Specific examples showing where annotation information can be pulled from! Query: “Headphones” In this case, the annotations displayed in the SERPS include “mentioned on…” and notes from people who have reviewed the product. What can we learn from this? Getting your product mentioned in authoritative places could possibly help you earn these annotations and improve … Read more
Seasonal changes or real-world events When the May 2022 core update happened, many site owners looked at their Google Analytics traffic and incorrectly thought they had been impacted by the update when in reality, the changes seen were due to temporary changes in searcher behaviour. The May core update happened at the same time as … Read more
As I write this, we are patiently waiting for the helpful content update to do something. We have heard a few reports of very large and spammy sites possibly being hit, but overall, we have seen nothing. That may change. With the most recent product reviews update, we did not see much movement until … Read more
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