What Is Keyword Research? Keyword research is the process of finding and analyzing what relevant audiences search for in search engines like Google. So you can create content that’s more likely to rank highly in search results. It’s a crucial part of any search engine optimization (SEO) strategy. And a helpful step to take whenever … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The classic approach to keyword research is outdated. Instead of doing a sprint every so often, build a keyword universe to explore and conquer. To Infinity And Beyond A Keyword Universe is a big **** that surfaces the most important keywords at the … Read more
Blog / Content / 8 Keyword Clustering Tools That Improve Your SEO As you become more invested in your SEO goals, you might notice how much of a headache it can become to manage all of the keywords you’re trying to rank for. Fortunately, you don’t have to do all of it manually. Keyword clustering … Read more
What Is Keyword Analysis? Keyword analysis is the process of evaluating queries people type into search engines to identify and prioritize search terms you want to rank for—and use them more effectively. When used in SEO, analyses typically focus on keyword popularity, the level of competition in organic (unpaid) search results, and the intention behind … Read more
At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a … Read more
What Is Keyword Bidding? A keyword bid or pay-per-click (PPC) bid is the amount of money advertisers are willing to pay for their ad to rank for a specific keyword. Think of it as a split-second auction for digital ad space—one that runs every time a user searches a keyword on Google. Bidding on a … Read more
Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has never seen these before and doesn’t know what clicking on them does outside of highlighting them in the list. Nate posted … Read more
![The Ultimate Guide to Amazon Keyword Research [+ Free Tools]](https://static.semrush.com/blog/uploads/media/d4/9d/d49d9923d3a55dfd1e5953bfb8935b24/guide-to-amazon-keyword-research-sm-non.png)
Keywords are a big part of how Amazon determines which products to display in a specific customer’s search. So, using the right terms in your listing increases the chances that your products will appear high in Amazon’s search results. In this guide, we’ll explain how Amazon’s search algorithm works. We’ll then go over different methods … Read more
Knowing where you stand in organic search results is obviously something you want to do if you want to take your SEO seriously. And if you’ve just started, then you might be wondering how you can check your keyword rankings for free. Well, you have come to the right place. This is a guide to … Read more
What Is a Keyword Phrase? A keyword phrase (also known as a keyword, keyphrase, or search query) is a specific series of words you want to focus a webpage around to rank it highly for the phrase in search engines. For example, the phrase “best coffee shops” is a keyword phrase. And it’s a keyword. … Read more
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