Google Ads Generative AI Automatically Created Assets Fully Live In English US/UK

Google Ads Generative AI Automatically Created Assets Fully Live In English US/UK

Google announced that the use of generative AI for automatically created assets (ACA) is now fully live for the English language in the US and UK. Google initially announced AI use for ACA back at its Google Marketing Live event in May 2023, and now it is fully live. Ginny Marvin, the Google Ads Liaison, … Read more

Yelp rolls out live support consultations for advertisers

Yelp rolls out live support consultations for advertisers

Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner”. While options like online FAQs, email and chat are effective for many queries, some advertisers prefer the value of speaking with a live representative for more personalized assistance, the platform told Search Engine Land. The news … Read more

Video: Google Confirmed Ranking Bug, Ranking Volatility, Quality Raters Cut & Google Ads AI Goes Live

Video: Google Confirmed Ranking Bug, Ranking Volatility, Quality Raters Cut & Google Ads AI Goes Live

Google has confirmed that issue where sites would rank during the week and then not rank on the weekends – just wild. We had an unconfirmed Google ranking update this week after having a calm weekend. Google has dropped Appen, one of its largest sources for search quality raters. Google’s SEO starter guide is getting … Read more

eCommerce is Dead, Long Live Commerce

eCommerce is Dead, Long Live Commerce

eCommerce has transcended its traditional boundaries set over twenty years ago, morphing into a holistic experience that extends far beyond mere online transactions. This recent transformation has been fueled by the integration of Artificial Intelligence (AI) into the Commerce ecosystem, propelling the industry into a new era of personalized, intelligent, and immersive shopping. Holistic commerce … Read more

A crash course of Next.js: Caching, Authentication and Going Live tasks (part 4) / Blogs / Perficient

A crash course of Next.js: Caching, Authentication and Going Live tasks (part 4) / Blogs / Perficient

This series is my Next.js study resume, and despite it’s keen to a vanilla Next.js,  all the features are applicable with Sitecore SDK. It is similar to the guide I recently wrote about GraphQL and aims to reduce the learning curve for those switching to it from other tech stacks. In part 1 we covered some … Read more

Google confirms it is testing ad copy variation in live ads

Google confirms it is testing ad copy variation in live ads

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad copy variation experiment, and the uncertainty about the potential expansion of this test to more accounts has led to frustration within the community. Why we care. Changing the rules without … Read more

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