So much time, attention, and strategy go into optimizing traffic. Search marketers work hard on perfecting ad copy or bidding strategies to squeeze another drop of efficiency out of already fine-tuned traffic machines. However, your ad campaigns’ landing pages have tremendous advantages and are easier to implement and optimize. The time you spend improving your … Read more
Note I recorded and wrote this recap on Wednesday but scheduled it to go live on Friday morning, and I am offline for Passover. I posted the monthly Google Webmaster report, and it is an excellent way to catch up on the last month of Google SEO topics. Google said they upgraded Bard’s math and … Read more
August 2, 2022 | Posted by The In Search SEO Podcast How can you become more effective at SEO by working more closely with PPC? That’s what we’re going to be covering today with a guitar fixer who has been doing SEO since web 1.0 and PPC for over a decade. He’s the … Read more
January 31, 2023 | Posted by The In Search SEO Podcast What are the key things that SEOs need to know about PPC? That’s what we’re going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In the past 15 years, she’s worked in-house, … Read more
It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact … Read more
Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to … Read more
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown, CEO & … Read more
Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate. We will dive into each quality score factor … Read more
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