Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time … Read more
Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience. Why we care. This is an opportunity for advertisers … Read more
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter … Read more
Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo business operations verification as part of the advertiser verification program. Marketers can expect access to … Read more
LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients. CAPI. LinkedIn’s new … Read more
Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. … Read more
Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each administrative setting. Now, settings affecting how data appears in your reports are grouped together for greater convenience. This adjustment means you can accomplish your administrative tasks with fewer clicks and … Read more
As expected, the Google November 2023 reviews update has started to roll out this week. It started on November 8, 2023 at about 12 pm ET. This will be the last time Google confirms a reviews update because it is now more of a regular update, compared to past reviews updates. Google posted about the … Read more
YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the viewer’s watch history.” The platform is encouraging creators to review their … Read more
Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based content from now on. According to Google’s documentation, the reviews ranking system is designed to evaluate articles, blog posts, and other standalone content focused on opinions and analysis. It doesn’t assess third-party … Read more
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