Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature. Why … Read more
Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements … Read more
August 10, 2016 | Posted by Shay Harel I **** the Olympics and I’m the first to admit that I have Olympic fever. There’s something about the Games that excites just about everyone even those who aren’t regular sports fans. Maybe it’s the variety of events, the intense competition, the fact that the … Read more
Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why … Read more
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, … Read more
Announced last May 10, 2023, people now get a better glimpse of Google’s Perspectives filter, a feature that, according to Google, helps you “find helpful information from people on forums and social media sites.” However, this feature only went live for Google’s mobile search results. So, desktop users, unfortunately, you’ll have to wait a little … Read more
Earlier this month, I covered a “big” press event Microsoft held announcing some new features and removing the waitlist for Bing Chat. Yesterday afternoon, Bing announced that these features are now rolling out, some are live, and some will be live within a week or two. I covered it already a couple of weeks ago … Read more
On the heels of the March Broad Core Update rolling out, Google is now rolling out the April 2023 Reviews Update. And you’re reading that correctly… “Product” has been removed from the name now that the system covers “reviews about products, services, and things”. Released the April 2023 reviews update, which now covers reviews about … Read more
Google confirms it’s beginning to roll out its latest core algorithm update for March 2023. As we all know, these updates can have significant implications for search rankings, so staying informed is crucial. Google will update its ranking release history page once the implementation is completed. This article serves as an initial announcement that Google … Read more
Google has confirmed that a March Core Algorithm update has rolled out on March 15, 2023. The rollout is expected to be completed in 2 weeks, meaning it should have been rolled out by March 28, 2023. Although there are no clear indications of the main intentions for this update, Search Engine Journal has outlined some … Read more
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