A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should … Read more
Google has announced several updates coming to the address bar in the Chrome web browser, aiming to help users find websites faster. The improvements will roll out over the next few months on desktop and mobile versions. What’s Changing? The address bar is the text field at the top of the Chrome browser window where … Read more
Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s how … Read more
Learn how to turn off trending searches on Google on: Jump to the relevant section based on your device type. So you don’t have to see search suggestions like these anymore: Note: Our instructions refer to the Google homepage as “google.com.” But feel free to navigate to your localized version. And know that you’ll need … Read more
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Danny Sullivan, Google’s Search Liaison, commented about a popular tactic content marketers use before writing content – using trending keyword tools to find topics that are trending or popular now. Sullivan wrote “Content with the primary purpose of tapping into popular searches is probably not really people-first and wouldn’t be recommended for long-term success.” Danny … Read more
November 29, 2017 | Posted by Mordy Oberstein What would Google do just to siphon some product search volume away from its retail rival? How far would it go? What tactics would it resort to? With Amazon under no real threat of having its kingdom toppled, Google has taken dramatic action to make … Read more
July 16, 2018 | Posted by Shay Harel Image Thumbnails, a mobile SERP favorite, are now present on far more SERPs than they had been just days ago. The proliferation of the thumbnails on the mobile SERP does not appear to be a simple across the board increase in the SERP feature. Rather, … Read more
What is the most searched thing on Google in 2023? This year, “youtube” leads the pack globally, followed by “facebook” and “whatsapp web.” The AI sensation “chat gpt” is also not too far behind. Semrush’s database of over 24.9 billion keywords is packed with data about popular searches. We’ve scoured the data to bring you … Read more
October 29, 2019 | Posted by Mordy Oberstein By now you’ve probably heard the news… over 50% of all Google searches do not result in a click! You’ve also probably heard things like this is the end of organic traffic and that Google is killing ‘the website’. You may have even heard a … Read more
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