But this isn’t always possible unless you have the right tools and insights at your disposal. You need the data to understand who your audience is. You need the right tactics to outperform your competitors. And you need the right tools to evaluate your efforts and inform future strategies successfully. What is a content marketing … Read more
Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts. A recent CMO Survey found that an astonishing 65% of marketers can’t quantitatively demonstrate the impact of their marketing. Image Source … Read more
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Content marketing is the process of creating and sharing content to support your business goals. But content isn’t just blog posts. Different types of content marketing include: Blog posts Infographics Videos Podcasts Social media Ebooks Case studies Memes User-generated content Newsletters Free tools Courses And many more. The types you use will depend on your … Read more
The Role of SEO in Marketing Technologies. Industry-Specific Research Image created with AI, Dall-E Kateryna HordiienkoResearch Editor at Serpstat Are you looking to stay ahead of the curve in marketing? Then you need to know about MarTech! Short for “marketing technology,” it encompasses a wide range of tools and software that help businesses automate, streamline, … Read more
IT leaders are under constant pressure to improve operations and stay on top of trends in the rapidly evolving world of modern business. In our guide, the ‘VP of IT’s Guide to Transforming Your Business’ we discussed the benefits of adopting a project-driven organization over a product-driven one. In our first blog in this series, … Read more
Blog / Technical SEO / More than 30 of the best SEO-friendly templates for your business Website development from scratch usually demands a lot of resources that sometimes may be more useful for other tasks. Fortunately, website templates exist that will facilitate not only the development process but are search-engine-friendly. You can find thousands of … Read more
Planning to launch your next marketing campaign or choosing the best SEO keywords for your brand? Making these decisions is a daunting task when you can’t see the results immediately. Thankfully there is a way to predict your SEO campaign success that gives you an idea of the ROI you’ll get from your efforts. In … Read more
On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is … Read more
Wind and Solar Power Versus Gas A World Economic Forum report at the beginning of this year announced that wind and solar generated more power than gas in 2022 for Europe. One of the key factors was Europe’s energy crisis sparked by Russia’s invasion of Ukraine. In a swift pivot to ramp up its energy … Read more
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