The economic impact of the pandemic is still a significant factor in most marketing budgets. And today’s competition for marketing dollars and space is fiercer than ever. So what innovative, cost-effective ways can make your brand stand out? Which new channels can you add to your marketing mix to maximize ROI? On April 12, I … Read more
Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community. … Read more
As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, … Read more
Every company on Twitter has the same features at its disposal to create a standout profile. Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100 SaaS companies. Let’s start at the top. Sidenote. Thanks to my … Read more
Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of interesting features at your fingertips. And for site owners and SEOs, we want to track all of them, and at a granular level. … Read more
Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with new algorithms and seismic changes, such as the front-end integration of AI. Podcasts offer the busy SEO professional an easy way to keep up with … Read more
?? SEO experiments are small, straightforward weekly tests and/or aggregation of interesting data that aim to develop a deeper understanding of search engines (particularly Google). Check out Alexis’ top 10 from 2018. Read the full post on the Raven Tools Blog . Source link
This list of tools provides you with a helpful glimpse into the world of local SEO. Local SEO is essential to the success of your online marketing campaigns, and the best local SEO tools will help you with work automation for some parts. Understand SEO and local SEO, as well as the importance of local … Read more
Building a great marketing campaign is not enough if you forget to analyze what your competitors do. A competitor analysis tool is an excellent solution for making marketing work a lot easier. Here are the top 8 tools that you can consider using. Understand clearly about competitor analysis and competitor analysis tool Get to know … Read more
Oracle’s March 2023 update for EDM (Enterprise Data Management) contains many great new features, but there are a few which are truly exciting for the EDM community! Request Activity Page Provides New Information Customers can now use the Request Activity page to easily view workflow information for all In-Flight requests. Invitees, Approvers and Committers … Read more
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