The March 2024 Core Update and how the transition of Google’s helpful content system to its core ranking system is supposed to work.

The March 2024 Core Update and how the transition of Google’s helpful content system to its core ranking system is supposed to work.

I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google … Read more

Most SEOs Did Not Send March 2024 Core Update Feedback To Google

Most SEOs Did Not Send March 2024 Core Update Feedback To Google

Google opened up its feedback form after it announced the Google March 2024 core update was completed and it seems most SEOs did not send Google feedback. Why? Maybe because many don’t believe Google will use that feedback to help them? Maybe because SEOs don’t want to share specifics with Google? A poll on X … Read more

Tuta Mail Tells EU Regulators That It Was Deranked With Google March 2024 Core Update

Tuta Mail Tells EU Regulators That It Was Deranked With Google March 2024 Core Update

Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update. Reuters reported “German email service Tuta Mail has complained to European … Read more

IndexNow: When To Update Search Engines With Your Content Changes

IndexNow: When To Update Search Engines With Your Content Changes

Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional approach to SEO often involves a passive stance – waiting for search engines like Google to crawl your site on their own schedule. This can … Read more

Big Update To Google’s Ranking Drop Documentation

Big Update To Google’s Ranking Drop Documentation

Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic … Read more

Google March 2024 Core Update Officially Completed A Week Ago

Google March 2024 Core Update Officially Completed A Week Ago

Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19. Many in the SEO community had been speculating for days about … Read more

Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Video: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google won’t change 301 redirect signals for SEO. Google … Read more

6 things you should do after a Google core update rollout completes

6 things you should do after a Google core update rollout completes

The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google … Read more

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