Advertising in social networks has been at the top of the ratings of the most effective ways to promote a product or service for more than a year now. Such advertising really works, particularly on Facebook. Among all the largest social media platforms in the world, Facebook offers the most extensive advertising opportunities. The business … Read more
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval. This is for US-based advertisers with the Microsoft Advertising Search Network and Microsoft Audience Network. It is supported for these approved government services: Recreational passes/licenses including but not … Read more
The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new and diverse audiences have never been greater. However, with these opportunities come challenges for brands … Read more
The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids. Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed … Read more
Property management is a critical aspect of real estate which involves overseeing and maintaining residential or commercial properties. To be successful in this industry, property managers must effectively advertise their services to attract new clients and retain existing ones. In this article, we’ll examine some of the best property management advertising examples, and answer questions … Read more
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