Campaigns

What ChatGPT means for your search campaigns

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What ChatGPT means for your search campaigns

**** it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way. It learns from … Read more

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

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Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this ****, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. … Read more

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