Businesses exist because of customers. Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist. As a result, your marketing must factor in what influences consumer behavior. Marketing is … Read more
If you’re leveraging tools on your website to boost your CRO, you may be in a similar boat to your competitors, meaning: You’re unable to personalize to the individual user. You can’t extract actionable data from your messages. User demands are changing. A CRO-only focus on your website just won’t cut it anymore. Consumers expect … Read more
Understanding consumer behavior (why people do what they do) is the single most pressing issue for marketers of all industries. How do we get a read on our potential customer’s decision-making journey? This is why market and consumer research is so important to communicate with a target audience. Psychological, sociological, and economic drivers can help … Read more
Local consumer search behavior is fickle and fleeting. It’s largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic … Read more
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