Generative Archives - Page 3 of 16

Generative AI Revolution: A Comparative Analysis / Blogs / Perficient

January 19, 2024 by BTR

In the world of Generative Artificial Intelligence (AI), a new era of large language ****** has emerged with the remarkable capabilities. ChatGPT, Gemini, Bard and Copilot have made an impact in the way we interact with mobile device and web technologies. We will perform a comparative analysis to highlight the capabilities of each tool. … Read more

Webinar with Andre Piti – Generative AI for Ad Agencies: Content Creation and SEO with ChatGPT and Stable Diffusion — Serpstat Blog

January 19, 2024 by BTR

57 Webinars – 2 min read – January 19, 2024 January 30th, 1 pm EST | 6 pm WEST Speaker — Andre Piti Copywriter and Creative Director at Uppia About the speaker Andre Piti, the esteemed Copywriter and Creative Director at Uppia, has a wealth of experience crafting compelling narratives for advertising projects and Gen-AI … Read more

How will Google’s Search Generative Experience impact PPC marketing?

January 18, 2024 by BTR

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes, co-founder of Adalysis, spoke with Jyll Saskin Gales, marketing Consultant at Jyll.ca, Greg Kohler, senior digital marketing manager at ServiceMaster Brands, and … Read more

7 SEO Tips for Google’s New Search Generative Experience

January 12, 2024 by BTR

In jumping on the AI-generated train, Google is about to change search engine optimization forever with its new search generative experience. Current SGE trends are shaping up to impact your organic traffic in a massive, not-necessarily good way — which means seasoned SEOs, website owners, and digital marketing managers alike all need to pay close … Read more

Leveraging Generative AI for Image Creation in Performance Max Campaigns

January 11, 2024 by BTR

In this blog, we dive into Google Ads’ groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativity, this new feature allows users to generate unique images based on specific prompts, opening up a world of possibilities for businesses in need of fresh, high-quality visuals.

Currently available to eligible customers in the United States, with a global launch planned for 2024, Google’s Generative AI promises to revolutionize the way ads are created and optimized.

Join us as we explore the ins and outs of this innovative tool, from generating new images to future expectations of refined control and improved quality. Stay ahead of the curve with the latest in AI-driven advertising!

The New Wizards: 100x Development in the age of Generative AI / Blogs / Perficient

January 11, 2024 by BTR

Last year I reread and still **** Ursula Le Guin’s books in The Earthsea Cycle. In the land of Earthsea, wizards are not all-powerful beings, but are humans able to manipulate nature around them by speaking words of power – the true names of things and creatures. I have been working with coding assistants and … Read more

An Insight into Amazon Q – The Power of Generative AI / Blogs / Perficient

January 8, 2024 by BTR

A new generative AI-powered assistant designed to streamline tasks and accelerate decision-making and problem-solving in your business. Amazon Q can be tailored to your company’s needs and allows you to have conversations, generate content, gain insights, and act by connecting to your enterprise systems, data, and code. Amazon Q offers user-based plans, so you can … Read more

The Rise of Generative AI in Marketing and Advertising

December 28, 2023 by BTR

Artificial Intelligence (AI) has been revolutionising the marketing and advertising industry in recent years, and it’s only going to continue to do so. One aspect that is gaining significant traction is generative AI. This technology has the potential to reshape the way businesses create content, communicate with customers, and make marketing decisions. What is Generative … Read more

SEO year in review 2023: The year of generative AI

December 27, 2023 by BTR

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could … Read more

Google SGE And Generative AI In Search: What To Expect In 2024

December 23, 2023 by BTR

Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end **** for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more

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