Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter … Read more
If you want more people to visit your website from search engines, you need to rank among the top results when people search for your business. We’ve put together 14 actionable SEO hacks to help boost your search visibility and get more traffic. Even if you don’t have a lot of time or resources. 1. … Read more
The digital realm in healthcare is in a constant state of flux, and for IT professionals, staying updated is more than just a necessity; it’s a mandate. We don’t merely acknowledge these IT challenges; we’re deeply attuned to them, striving to devise the most efficient strategies and tech solutions to cut costs, increase margins, and … Read more
In the long term, the way you get more organic traffic is this: create more content about stuff people are searching for and build links. The problem is that it takes time. If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics … Read more
Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant … Read more
Search engine optimization (SEO) techniques help your content rank higher on Google, Bing, and Yahoo. But they can also help your Instagram profile appear higher in the app’s search results. In this article, we’ll look at how Instagram ranks profiles and content. Plus, we’ll walk through six ways to boost your overall visibility on the … Read more
Google has added a new section to the Google Discover documentation to explain three reasons why Google Discover traffic may drop. Those three reasons include changes in interests, content type changes and updates to Google Search algorithms. Google also said, “Traffic from Discover is less predictable or dependable when compared to keyword-driven search visits. Given … Read more
United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that features top Google executives from Search, Chrome and Ads hatching plans for pumping up ad revenues before the end of the quarter. At one point … Read more
Website traffic is the lifeblood of many online businesses. But how do you actually check it? And most importantly, how do you improve it to grow your business? That’s what this guide is all about. In this post, we’ll cover how to check your and your competitors’ website traffic. As well as tips for improving … Read more
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC … Read more
421
229
714
826
543