Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase in the number of driving directions reported in that Google tool. Google wrote back then, and it … Read more
Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more
Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to … Read more
In today’s highly competitive digital arena, where consumers are bombarded with a constant flow of advertisements and marketing pitches, successful companies are shifting their approach from simply promoting products to marketing strategies that create genuine value for their audience. Crazy, right? Imagine having the power to draw a surge of visitors to your website, each … Read more
In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns a .com and a .eu subdomain, hopes to increase targeted traffic to the latter. However, … Read more
Search Engine Optimization has become a core processor for a healthy business system. The primary and most crucial goal of B2B SEO is to drive organic traffic to the website and acquire the highest SERP rankings on search engines. B2B SEO has been a concern for organizations in their sales growth. This obligates stakeholders and … Read more
Despite the massive size of Google’s index (revealed at 400 billion docs and counting), the volcanic surge of AI-generated content has caused it to face limitations. Source link
Website authority is a score calculated by Semrush using data about your website. The score is an estimate of how well-positioned your website is for ranking against other websites in your industry. This guide will give you a better understanding of how Semrush calculates Authority Score. And show you how to increase website authority with … Read more
Mary Kate Mack Mary Kate is the SEO Content Manager for seoClarity. Her favorite part of the platform is Content Fusion. “As someone who lives and breathes content creation, Content Fusion is the best resource for creating the best content and better search visibility. It’s powerful and continues to amaze me!” You can learn more … Read more
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter … Read more
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