Telehealth Marketing: Navigating the Digital Health Landscape

Telehealth Marketing: Navigating the Digital Health Landscape

Welcome to the first article in a series about telehealth marketing for medical practices embracing the healthcare industry’s digital growth. The field of healthcare is undergoing a transformation like never before. Once considered a futuristic concept, telehealth is now a lifeline connecting patients to medical professionals. It brings healthcare services closer to people, making them … Read more

How to safeguard your content strategy in an AI-driven search landscape

How to safeguard your content strategy in an AI-driven search landscape

Search engines, especially Google, are in a constant state of evolution.  Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and … Read more

Digital PR vs. manual link building: Adapting to the modern search landscape

Digital PR vs. manual link building: Adapting to the modern search landscape

“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has moved … Read more

Perficient Named in Forrester’s Digital Transformation Services Landscape, Q3 2023 / Blogs / Perficient

Perficient Named in Forrester’s Digital Transformation Services Landscape, Q3 2023 / Blogs / Perficient

In today’s rapidly advancing technology landscape, businesses face a profound revolution in operations, customer interactions, and innovative endeavors. Partnering with the right digital transformation service provider is vital to thrive in this digital age. A proven track record of guiding businesses through digital complexities is crucial for unlocking their full potential, driving efficiency, and ensuring … Read more

The New SEO Landscape: 15 Key Ways To Stay Ahead in the Digital Space | SEOblog.com

The New SEO Landscape: 15 Key Ways To Stay Ahead in the Digital Space | SEOblog.com

Search engines and platform algorithms are constantly in flux. In this ever-changing digital landscape, it’s a matter of “get ahead” or “get lost” for marketers and small business owners. No matter how good your product or service is, if no one can find it, then how can you scale? Algorithms change constantly, sometimes through little … Read more

2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]

2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]

How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more

Organic Holiday Shopping Landscape: Challenges & Strategy for 2020 | TechnicalSEO.com

Organic Holiday Shopping Landscape: Challenges & Strategy for 2020 | TechnicalSEO.com

We’ve officially kicked off the holiday shopping season! With Cyber Week marking the start of online sales, what are some early learnings that we can use to help guide the rest of the shopping season? Specifically, how does the organic shopping landscape look in 2019 and what does it mean for online marketers? Additionally, how … Read more

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