Are you ready to unlock the full potential of B2B commerce? Mark your calendar for September 7th as Perficient participates in Optimizely’s virtual B2B Commerce Summit 2023. Across 2022 and 2023, economic headwinds have affected the growth of B2B vendors. Specifically, vendors are struggling with the rising cost of inflation, supply chain disruptions, and labor … Read more
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with Drew Blumenthal, Founder & CEO at Digital Drew SEM. He walked through all of GA4’s new reports and new metrics so you can understand what … Read more
In the world of Lightning Web Components, one of the most crucial aspects of building responsive applications is managing data. Salesforce provides us with a powerful utility called refreshApex() that allows us to refresh data in our components with ease. In this blog, we will dive deep into the details of refreshApex() and explore how … Read more
Global marketing, international marketing, marketing to the world – no matter what you call it, marketing on a worldwide scale is a powerful tool for businesses looking to grow beyond their borders. By crafting global marketing strategies that appeal to customers across various markets, companies can ensure brand consistency while saving resources. However, global marketing … Read more
Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out for you so you’ll be able to perform your audit in as little as 30 minutes. I’ve successfully helped countless businesses improve their search rankings … Read more
In today’s world, an increasing number of shoppers are shifting their preferences from physical stores to online ones, such as mobile apps or websites. The growth of online shopping, accelerated by the COVID-19 pandemic, has led retailers to explore new avenues like eBay, Amazon, Walmart, Farfetch, and other marketplaces to sell their products and reach … Read more
Today’s consumers are subjected to a never-ending barrage of marketing and advertising messages. That’s why you must actively find ways to capture your audience’s attention. Among many marketing channels, SMS marketing is a powerful tool that cuts through the noise and delivers messages directly to your customers’ fingertips. Unlike other platforms where messages can easily … Read more
As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report. It’s a delicate balancing act … Read more
Blog / Technical SEO / SEO for subdomains: How to do it without jeopardizing your rankings Imagine you have a website and want to organize your content into distinct sections or promote the additional services you have separately but under the same domain name. In both cases, subdomains might be the solution you need, but … Read more
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and … Read more
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