Google Ads will update its unacceptable business practices portion of the misrepresentation policy in March 2024. The update says you cannot entice “users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” If you advertise in France, you have an extra month … Read more
In the ever-evolving world of technology, Perficient continues to shine with exceptional talent that drives innovation. Today, we bring you the story of Nadine Nassar, a dynamic Technical Consultant, whose journey from Lebanon to Houston has been nothing short of inspiring. “Walk me through your career journey, where did you start, and how did you … Read more
What Is Google’s ‘People Also Search For’ Feature? “People also search for” (PASF) is a feature of Google’s search engine results. It provides users with additional search suggestions related to their original query. PASF appears on a search results page after users click on a website and then quickly navigate back to the original results. … Read more
A recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This rapid adoption of generative AI (GenAI) in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.
Audience targeting on Facebook is not only pivotal but also a strategic endeavour that can significantly propel your business to greater heights. Mastering the art of Facebook audience targeting is like wielding a homing beacon that guides your message directly to those most likely to be interested in your product or service. By segmenting your … Read more
In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The fastest and easiest way to gain a presence on Google is by typing the query: Add Me to Search. All you need is a mobile device with internet access, a personal Google account, and Web … Read more
Google’s algorithms react to what people do. That’s why it’s best to focus on your prospects instead of trying to manipulate algorithms like this website: They were killing it for years. But guess what they did? They lost sight of the purpose of their website. Instead of creating helpful content to serve their readers and … Read more
YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums like Reddit and Hacker News. Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays. This … Read more
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more
There are colleagues that certainly know how to brighten their career by going beyond their role tasks and engaging in working social environments. Getting involved in the different initiatives, events and activities their office coordinates to ensure a pleasant working day. Hugo Cardenas, who is based in Monterrey, Mexico has always been recognized as the … Read more
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