It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We … Read more
Well, SEOs and site owners had a heck of an end to the summer of 2022. It all started with the Helpful Content Update (HCU), which rolled out on August 25, 2022. The rollout of Google’s new site-wide signal took a little more than two weeks to complete (and it only seemed to impact the … Read more
Google has updated some of the reporting within Google Search Console to break out the differences between Merchant listings and Product snippets. You can see the difference in performance between how your search results do between Merchant listings and Product snippets now in Search Console. This was updated from the original Merchant listing Search Console … Read more
Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
On February 23, 2023, Google announced the rollout of its latest product reviews updates. This is the sixth iteration of Google’s latest guidelines for product review content. Google made the official announcement via its Search Central Twitter account: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, … Read more
The September 2022 product review update is now rolling out. As confirmed by Google, the update started rolling out on September 20, 2022, and will take up to a week to roll out completely. Usually, these product review updates take two weeks to fully roll out. However, this time, it will take less than a … Read more
Product pages are webpages designed to sell products online. They typically include an image, description, price, and “Add to Cart” button. But a lot more strategy goes into the best product pages. Check out 17 inspiring product page examples (in no particular order). We’ve included top brands like Amazon, Apple, and Nike so you can … Read more
A product recommendation quiz, also known as a shoppable quiz, is a very effective way to engage your visitors and help them find the products or services that match their needs. It is also a powerful list building tool. This article explains how to make a product recommendation quiz (for free) that will funnel your … Read more
Tech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest … Read more
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