Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. When there is an elevated level of volatility, the search engine rankings are in disarray and constantly changing. A low level of volatility means that the rankings are stable. Think of it … Read more
Search results generally appear to be stable, but the reality is that Google’s SERPs can be more dynamic and volatile than is commonly understood. In this article, you will learn the reasons for volatility in the search engine results pages (SERPs) and the steps to take to improve your chances of avoiding disruptions in search … Read more
SEO ranking tools provide you with the insights and information you need to improve your website’s search engine presence and attract more organic traffic. Tackling SEO issues and opportunities can be complex and time consuming. Having the right tools makes it simpler. An effective SEO strategy incorporates multiple distinct components. A comprehensive platform that offers … Read more
Blog / SEO Strategy / How to Do a Competitor SERP Analysis Beating your SERP competition can be tough, but it’s still doable. To reach the top of the SERP, you have to go through dozens of steps. One of the initial and most important ones involves performing an extensive SERP analysis. In this guide, … Read more
Google’s search results page is far from what it used to be, isn’t it? Source link
Blog / Google SERP / How to find SERP feature opportunities and get more visibility on search Being visible in search is essential, but you’ll have to do more than appear at the top. Users demand quick, relevant answers right at their fingertips. This is where SERP features shine. Beyond typical search results, SERP features … Read more
April 23, 2014 | Posted by Rank Ranger The Rank Risk Index has been in the danger zone for more than a week, indicating that something’s brewing over at Google. We all know that with the sometimes hundreds of Google algorithm changes that take place each year, SERPs can be negatively affected. We’re … Read more
April 29, 2014 | Posted by Shiri Berzack “What criteria does Google use to change the title it shows in the SERPs depending on the query?” “Why Google search results doesn’t show the current META title of a webpage” Matt Cutts’ new video looks into where Google takes the titles and descriptions that … Read more
A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience … Read more
June 24, 2014 | Posted by Rank Ranger Sometimes when you search for your website, you see a title appearing on a SERP that you did not create, and you wonder how it got there. Bing has released an article answering this problem and giving tips on how your chosen title may be … Read more
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