Studies have shown that content marketing generates leads more cost-effectively than traditional marketing. But, the complex task of calculating the ROI of these efforts is often challenging.
July 27, 2022 | Posted by Darrell Mordecai Okay, you’re convinced that content marketing can improve your business. The question is… How exactly do you create an effective content marketing strategy? I mean, let’s face it, just publishing blog posts or videos is not a strategy. Successful content marketing requires the right content … Read more
Being a brand with multiple locations comes with its own inherent SEO challenges. To start, a business may use the same content for each of its location pages. Search engines, in turn, may not favor these pages in the search engine results pages (SERPS) because it sees the content as duplicate content and isn’t providing … Read more
SEO is a powerful tool to make your product visible online. If you do it right, as a great bonus to website traffic, you get increased sales, high-quality leads, authority, and satisfied customers. But there is a problem: Google is constantly tweaking its search algorithms. Recently, it released a global update about the ranking of … Read more
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SEO writing is an essential skill to build your success in the digital marketing world. The last thing you want is to be led astray in an already competitive space. In this post, I’ll list out some common and highly destructive SEO myths, debunk them, and help you better optimize your SEO strategy for success. … Read more
If you check your analytics frequently, you’ll most likely have noticed that most of your traffic comes from a few blog posts. However, the posts with the highest traffic are not always the ones that bring in the most conversions. This seems counterintuitive, but we’ll explain why. Many of the keywords that bring in the … Read more
We’ve officially kicked off the holiday shopping season! With Cyber Week marking the start of online sales, what are some early learnings that we can use to help guide the rest of the shopping season? Specifically, how does the organic shopping landscape look in 2019 and what does it mean for online marketers? Additionally, how … Read more
MARKETINGTERMDEFINITION First-Party Data Strategy A first-party data strategy is your plan to collect customer data and use it improve marketing performance, build stronger customer relationships, personalize marketing, and create more customer value. Why you need a first-party data strategy We know third-party data is on the way out, driven by regulation changes and data privacy … Read more
As your online business grows, it becomes obvious how important content marketing is for your business. And even if you’re the one working on your business’ strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs. … Read more
Studies have shown that content marketing generates leads more cost-effectively than traditional marketing. But, the complex task of calculating the ROI of these efforts is often challenging.