Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared … Read more
Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize … Read more
In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) has become an indispensable tool for businesses striving to make their mark in the online world. While many aspects of SEO have gained widespread attention, some fundamental elements often go overlooked. In particular, SEOs and content marketers do not pay enough attention to meta … Read more
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), … Read more
Introduction: In today’s world, we see that many businesses are emerging everywhere. It can be of any type. It establishes and grows. And, to grow, it requires customers and customers require satisfaction. Both things are interdependent. To keep a healthy relationship with customers, businesses use CRM (Customer Relationship Management) tool. Collecting feedbacks from customers is … Read more
We surveyed 284,350 marketers in our Ahrefs’ Digest newsletter to ask them one simple question: “What digital marketing tools are you using in 2023?” Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: Understand how Google sees your pages. Analyze clicks, impressions, and average position. See which … Read more
Looks like we’re starting a tradition… My link building service, Authority Builders, ran another contest in The Lab Facebook group. Over 300 people responded to the age-old question: Affiliate SEO vs Client SEO: Which One is Better? Since the cool thing to do these days is put data in infographic format, here are their responses, all wrapped … Read more
February 15, 2015 | Posted by Rank Ranger Marketing Tech Blog is gathering reviews of the Rank Ranger SEO platform in order to help SEOers get a better understanding of how you use and benefit from Rank Ranger’s multitude of tools and reports. At Rank Ranger we appreciate all of our customers and … Read more
The new Google Search Generative Experience started to roll out to some users and while there are some legit complaints, overall, it seems like many SEOs are not too impressed with SGE compared to traditional Google Search. Lily Ray posted a poll on Twitter asking “For those who have had a bit of time playing … Read more
Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators earn more than $500 per … Read more
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