Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when … Read more
Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust. In this article, as someone with significant SEO expertise, I will provide a comprehensive … Read more
Tools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products. In today’s digital landscape, accessibility has become an integral part of creating inclusive and user-friendly experiences for all individuals. … Read more
Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool. Google-InspectionTool. Google posted details about this new crawler in its help document … Read more
As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could be the answer. By comparing two versions of a webpage, you can determine which one is more effective at achieving your goals. In this article, we’ll walk you through the steps to set up A/B … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this second installment, we’ll discuss some of the automation testing techniques and tools for digital accessibility. Automation Testing Automation testing for digital accessibility refers to the use of automated tools and techniques to assess the accessibility of digital products such as websites, web applications, and … Read more
Welcome back to our series on Digital Accessibility Testing Fundamentals! In this first installment, we’ll discuss some of the manual testing techniques for digital accessibility. Manual Testing Digital Accessibility manual testing techniques are crucial for ensuring that websites and applications are accessible to all users, including those with disabilities. While automated testing tools can help … Read more
Welcome back to our new series on Digital Accessibility Testing Fundamentals! In this series, we’ll be discussing the Digital Accessibility Testing Fundamentals. Digital accessibility testing evaluates digital products, such as websites, mobile applications, and software, to ensure that they can be accessed and used by people with disabilities. This includes individuals with visual, hearing, motor, … Read more
No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Other advertisers noticed it, too. What’s going on. Previously, we noticed a blue verification marker and a blue badge-like label, and now a … Read more
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