Google’s video search update: What’s new?

Google’s video search update: What’s new?

In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results. What changed? In the past, any page with a visible video to Googlebot-video and appropriate … Read more

What’s Involved in an SEO Audit? – SEOcycle

What’s Involved in an SEO Audit? – SEOcycle

SEOcycle is committed to delivering transparent, high-quality, affordable services with integrity and which suit the needs of each of our clients. These include SEO services and website audits. The form and scope of these audits vary depending on our client’s unique needs. Some businesses come to us seeking a site audit as a standalone service … Read more

Google update: what’s the latest?

Google update: what’s the latest?

Google Updates November 2023 | Pi Datametrics 27 Nov 2023|3 MIN READ With updates coming left, right, and centre from Google in recent months, it’s no surprise if you’ve been struggling to keep up. After announcing a number of closely related updates, Google is certainly up to something. So, what does it all mean? There’s … Read more

SEO vs. Google Ads: What’s the Best Strategy for Your Business?

SEO vs. Google Ads: What’s the Best Strategy for Your Business?

In a digital landscape dominated by Google, the choice between SEO and Google Ads can significantly impact your online success. In this article, you’ll learn about the benefits of SEO vs. Google Ads and the ideal scenarios for each. To help you discover the best approach for your business or whether to consider a combination … Read more

What’s the state of email beyond 2023?

What’s the state of email beyond 2023?

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to … Read more

SEO through the Google SGE lens: What’s changing?

SEO through the Google SGE lens: What’s changing?

Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation … Read more

Marketing analytics and generative AI: What’s in store for marketers

Marketing analytics and generative AI: What’s in store for marketers

Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and … Read more

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