Buzzwords. Every industry seems to have them, but the marketing industry has put a whole new meaning to the word “jargon.” Most of the “new” concepts we come up with may have adapted somewhat to encompass the nature of building a brand strategy online. However, they’re still essentially the same as they always were. The … Read more
Quality backlink research is often painstaking and consumes much time. And monitoring backlinks is key to sustaining a long-term link-building strategy. If you have ever wanted a batch backlink analysis tool for that, we released it! Meet Link Tracker — it will keep an eye on the uploaded list of backlinks, saving you time by … Read more
Link building is arguably one of the most crucial steps to building a company’s SEO and dominating search results. After all, a strong correlation exists between a site’s search engine positioning and the total number of backlinks. Backlinks are the website version of social proof. The more backlinks your site has, the more credible it … Read more
While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance. It involves strategically placing hyperlinks within your website’s content to connect relevant … Read more
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances of KOLs in digital PR for SEO, underscoring their importance in building a real-world reputation that can influence ranking factors, particularly in specialized fields. I … Read more
SEO is all about creating a great experience for people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should be! They … Read more
In this episode of “The SEO Entrepreneur,” hosted by Nathan Gotch, we welcome Joe Davies, co-founder of Fat Joe. Joe dives deep into his journey in the SEO industry, sharing valuable insights on scaling a business in this dynamic field. From the early challenges to developing Fat Joe’s innovative systems, Joe offers a rare glimpse … Read more
You might already know that link building is huge for SEO. But how do you actually get other sites to link to your amazing content? The answer: link building outreach. Link building outreach is all about contacting the right people with the right message at the right time. And in this guide, you’ll learn exactly … Read more
Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Read on to learn Ani’s seven-step frameworks for building winning lead generation … Read more
Here is a look at the Google Cloud sign on the Google Chicago office. We’ve seen plenty of photos from within the Google Chicago office, but here it is from the outside. I found this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and … Read more
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