HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product … Read more
Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result … Read more
Google Ads, Shopping Ads, Admob, and other Google Ads products will soon disallow deepfake sexual content, synthetic sexually explicit content, or synthetic content containing nudity services. I mean, this seems like something they should have disallowed before, but now any tool or service that is around these types of content will be disallowed. This goes … Read more
Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update now being complete. He said on X that while recoveries are still possible, “some things take much longer to be reassessed (sometimes months, at the moment), and … Read more
It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles … Read more
I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google … Read more
OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality as part of a content licensing deal that may have positive implications for publishers and SEO. Content Licensing Deal OpenAI agreed to content licensing with … Read more
Content marketing has become a cornerstone of successful business strategies. However, creating content alone is not enough to drive meaningful results. You need an effective content marketing funnel to utilize the power of content marketing and convert leads into loyal customers. In this post, we’ll discuss the stages of a content marketing funnel and share … Read more
Here’s an unfortunate truth that’s been happening for a while now; online ads are becoming less effective. Eye-tracking studies have shown that online users ignore ads and make a beeline to the content they were looking for in the first place. In fact, users have become so ad-averse that they give the cold shoulder to … Read more
Content marketing tools give you the data and capabilities to consistently produce high-quality pieces. So, if you’re serious about your work, having the right tools is essential. Below, we’ll cover 20 of the top content marketing tools that we think every content marketer should use (in no particular order). 1. Topic Research Semrush’s Topic Research … Read more
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