We are proud to announce the expansion of our executive leadership team with the promotion of seven colleagues to senior vice president – Susan Adomite, Bill Davis, Ed Hoffman, Hari Madamalla, Santhosh Nair, Patrick Schwierking, and Kevin Sheen. The announcement comes just days after Tom Hogan assumed the role of Perficient’s Chief Executive Officer on … Read more
Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI-powered conversational tools to create ads is going into a true expanded beta test and Google also said automatically created assets will start using generative AI. This is coming in the near future, in the coming months, Google … Read more
Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC, and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences. Custom combination lists. Why … Read more
Google has shared some early feedback on how searchers and consumers use the new Search Generative Experience while expanding access to SGE in Japan and India. Google also officially launched link cards in SGE after weeks of testing. Early SGE Feedback from Google Hema Budaraju, Senior Director of Product Management from Google Search shared these … Read more
Google published updates to the site names system, with expanded support for subdomains on all devices in English, French, German, and Japanese. We’ve expanded support for subdomains and compiled more information on how site names work in Search. Find out more in the blog post at https://t.co/qo2iP0VH67 and in our documentation at https://t.co/AGkfEeHDSU #google #seo … Read more
Microsoft Bing has released a number of improvements to Bing Chat this week, including more chat turns, more visuals and expanding Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Plus, you are now allowed 300 total chat turns per … Read more
To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works. … Read more
Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these shipping and return structured data elements. The funny thing is that we saw these being tested and added several months ago and now Google said … Read more
On the heels of the March Broad Core Update rolling out, Google is now rolling out the April 2023 Reviews Update. And you’re reading that correctly… “Product” has been removed from the name now that the system covers “reviews about products, services, and things”. Released the April 2023 reviews update, which now covers reviews about … Read more
As a global digital consultancy, Perficient is always looking to expand our footprint and further the reach of our brand around the world. We are excited to share that on March 1, 2023, we expanded our company’s presence in Europe by adding a London office! This office is an addition to our existing location in … Read more
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