Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.” Gary reportedly said, “We need very few links to … Read more
On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state. Google wrote, “To prepare for possible CJPA implications, … Read more
Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is … Read more
Google’s John Mueller recommended that you do not disallow your internal footer links. A Reddit thread asked, “Should I disallow some pages that are in footer?” John replied, “If you do this, future-you will be annoyed by the problems current-you is creating.” Google has often said not to nofollow internal links, calling PageRank sculting a … Read more
To follow or not to follow? We’re not talking about the newest Instagram influencers – we’re talking about nofollow & dofollow links! When it comes to SEO, understanding the distinction between nofollow and dofollow links is another aspect you’ll need to master to succeed. In this article, we will therefore take a look at: Let’s … Read more
ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed … Read more
While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in … Read more
OpenAI has added “more prominent” links to the ChatGPT browses the internet feature. After every section, ChatGPT added a hyperlink to the source, if you are using the browses the internet part of the tool – normal ChatGPT does not do this. OpenAI wrote on X, “We’re making links more prominent when ChatGPT browses the … Read more
Google’s John Mueller told us again to stop focusing on links and focus more on other things you can do to improve your website. He said this on Reddit, writing, “over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall.” John started off by explaining … Read more
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