The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters … Read more
Google Analytics SEO Analytics Blog / Digital Marketing / Understanding and using the bounce rate in Google Analytics 4 If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t worry, I’m here to clear up … Read more
Additional Resources What is a good conversion rate? There is no one-size-fits-all answer to what is considered a successful conversion rate. The definition of a “good” conversion rate can vary depending on the website’s specific goals, industry, and target audience. In general, the average conversion rate typically falls between 1% and 4%. But success can … Read more
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website … Read more
Interested in increasing your organic click-through rate? A higher organic click-through rate has many benefits: It can increase organic traffic — despite ranking at the same position on the SERPs as you’ve been ranking on. More traffic may lead to more conversions, sales, and revenue. And consistently high organic click-through rate (CTR) can eventually send … Read more
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