Google’s John Mueller said on Twitter that removing content doesn’t make the rest of your content rank higher. He said on X, “keep in mind that removing content doesn’t make the rest rank higher.” Google’s very own helpful content update documentation does specifically say, “removing unhelpful content could help the rankings of your other content.” … Read more
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will … Read more
Is low-quality content dragging down your website’s “reputation of knowledge“? It could be. Could older or outdated content be to blame? Maybe. But low-quality content isn’t defined as “the **** it was published.” Nothing is that simple – there are many other factors at play. Google repeatedly emphasized this after CNET deleted thousands of old pages. … Read more
I am seeing a spike in the number of complaints around reviews going missing from Google local business profiles. This week, there are tons of new complaints that reviews that were once on a local listing in Google Search is now missing or gone. I cannot share all the threads with these complaints but if … Read more
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer. The kicker is that Google’s own advice and guidelines specifically state, “Important: If you don’t serve customers at your business address, do … Read more
Google has removed the waitlist for Google Bard today at Google I/O, opening Bard to over 180 countries in US English, Japanese and Korean languages. Plus, Google Bard added support to show a more visual interface, Google Lens support, dark mode, and additional integrations and features, the search company announced. This is on top of … Read more
Google Image Search and Google Video Search has historically simply removed content from its search results when you ask it to filter explicit content using SafeSearch. Now it seems Google is blurring out content, like they do in social media, asking you to click to reveal the image if you want to see it. I … Read more
Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword Plan … Read more
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