Google’s John Mueller went on a bit of a rant on Reddit on the topic of having your internal search result pages crawlable and indexable. As you know, in general, Google does not want to index search results but John said, this is especially true for search result pages that have no results found. In … Read more
A couple of weeks ago, I reported how Google tested a thumbnail image slider in the product grid results in the Google Search results on the desktop interface. Now Google is testing this on the mobile search interface, and it seems to slide automatically without flicking to scroll or slide. Here is an animated GIF … Read more
When you see product results in the Google Search results, sometimes on mouse over, the images will rotate when there are more than one product image available. Google is testing giving searchers the ability to click to the next image, as opposed to the image automatically sliding by itself. Here is a screenshot from Khushal … Read more
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: The result of the votes on Twitter. This time the majority of our followers were RIGHT! Read further to find out why. The Case Study … Read more
Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results, so maybe Google is less likely to repeat the site name in the title of the search result snippet because of that new search result … Read more
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: The result of the votes on Twitter. This time the majority of our followers were RIGHT! Read further to find out why. The Case Study … Read more
Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that … Read more
Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it with local features, like map, directions, call and hours. This was spotted by Manish Chauhan … Read more
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