Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and … Read more
July 29, 2020 | Posted by Darrell Mordecai SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity. Featured Snippets. Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially … Read more
August 19, 2020 | Posted by Darrell Mordecai Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like. At some point, he threatened to fire us. He wanted better rankings. By next week. Let’s just say he wasn’t the most reasonable person to deal with. … Read more
Google is testing showing the number of followers a specific social media account has in the mobile search results. You usually see this information in the snippet itself, but Google is testing showing the count also directly below the site name, in place of where the URL would be. This was spotted by Alex Greenland … Read more
Microsoft Bing has seemed to add the site name and favicon feature to its search results. This is similar to what Google launched first on mobile last year and then on desktop earlier this year. If you search for sites on Bing, you may now see this site name appear before and on top of … Read more
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video thumbnail even when that video content was not the main content on the page. Although that was a nice benefit for the sites receiving the video thumbnail, it was … Read more
Google seems to have rolled out pricing overlays on top of some product thumbnail images within the search snippets. For example, if you search for [diamond bands] and look at the Costco result, you will see these pricing overlays. I know Google tested this some time ago, but according to Brodie Clark on Twitter, this … Read more
Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools show no decline in FAQ snippets, many SEOs report drops in FAQ snippets for some sites … Read more
If you manage marketing for a small business, you know that optimizing your material to attract traffic to your website can be a battle. Without a strategy, it can be difficult for even the best content to rank at the top of a SERP. Fortunately, there are a few ways you can increase your chances … Read more
Google has updated some of the reporting within Google Search Console to break out the differences between Merchant listings and Product snippets. You can see the difference in performance between how your search results do between Merchant listings and Product snippets now in Search Console. This was updated from the original Merchant listing Search Console … Read more
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