We often hear that SEO takes several months to a year to have an impact. But that’s not entirely true. Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. Things just simply don’t go live – sometimes for months or … Read more
September 23, 2014 | Posted by Rank Ranger Google’s constant upgrading of search results has gained a new addition, the Structured Snippet. This is an addition to regular results, giving more information that is relevant to the query. The information comes from the knowledge graph and is shown within the search result snippet. … Read more
We saw the outside of this Google glass structure in California with a bit of a glimpse from the inside. But here is a photograph from within this structure showing the colors that shine through. I found this photo on Instagram. This post is part of our daily Search Photo of the Day column, where … Read more
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? … Read more
March 18, 2016 | Posted by Simran Puttar Backlinks are an important and integral part of SEO that aim at increasing site traffic vis-à-vis search engines. Utilizing backlinks properly doesn’t necessarily mean a large quantity of them, nor is its impact limited to increased page rank. Backlinks are simply more dynamic than mere … Read more
Blog / SEO Strategy / How to plan and create a solid website structure, and why it’s important for SEO A carefully crafted structure is the key to transforming a messy set of webpages into a site loved by users and search engines. After all, having a clear understanding of your website’s organization and knowing … Read more
If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google. But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed. For example, for an e-commerce website, … Read more
If you’ve been developing blog posts and content on your site without a plan, you may be undermining your goals. You may have already lost months of potential growth, and set your website up to grow sluggishly while brand new competitors easily zip ahead of you. As an experienced digital strategist, I can assure you … Read more
Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what … Read more
December 6, 2022 | Posted by The In Search SEO Podcast When setting up SEO training for your team, how do you decide what training to deliver and how to structure those training sessions? That’s what we’re going to be discussing today with the self-called Danny DeVito of SEO. She talks about SEO … Read more
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