How to Write Product Descriptions [+Product Description Template]

How to Write Product Descriptions [+Product Description Template]

You’ve developed a great product, built a fantastic website, and prepared your online store. But there’s one more crucial step in setting up your ecommerce business: writing engaging, informative, and persuasive product descriptions. Product descriptions are critical in guiding potential customers in their buying decisions. If done correctly, they increase sales, lower return rates, and … Read more

Persona Topic Matrix Template for Topic & Content Gap Analysis

Persona Topic Matrix Template for Topic & Content Gap Analysis

Editor’s note: In 2015, former Inflower Everett Sizemore presented at the Confluence and SMX, Milan conferences to share our agency’s process of developing audience personas and associated content strategies based on those personas. In this guide, he explains how to use one template in our toolkit: The Persona Topic Matrix. A key step in developing … Read more

How to Write a Case Study: Guide With Free Template + Examples

How to Write a Case Study: Guide With Free Template + Examples

What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both.  Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ … Read more

What Is a Competitive Analysis & How to Do It (With Template)

What Is a Competitive Analysis & How to Do It (With Template)

What Is a Competitive Analysis? A competitive analysis is the process of gathering data about the products, sales, and marketing strategies of your competitors (i.e., other businesses in the same industry). Businesses use that data to identify their strengths and weaknesses and discover potential opportunities.  A competitor analysis can help you understand the market landscape … Read more

Keyword Mapping for SEO: How To Do It + Free Template

Keyword Mapping for SEO: How To Do It + Free Template

Keyword mapping is the process of grouping keywords into topics and assigning them to pages. Keyword mapping process The benefit of having a keyword map is that it tells you:  What new pages to create  What they should talk about  How to optimize existing pages  Let’s look at how to create one. Download the keyword mapping template to … Read more

Competitive Analysis: The Lean Guide (With Template)

Competitive Analysis: The Lean Guide (With Template)

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if … Read more

BLACK WEEK Deal: Google Looker Studio SEO Template – SEOSLY

BLACK WEEK Deal: Google Looker Studio SEO Template – SEOSLY

🔔 LAST CALL – Free SEO Template Black Week Deal Ending Soon! 🔔 As part of my limited-time Black Week offer, my comprehensive Google Looker Studio SEO template is still available 100% FREE to new newsletter subscribers! 🎁 This advanced template connects your GA4, GSC, and rankings data for unparalleled website analysis and SEO insights. … Read more

Mastering Vue.js Template Refs: A Comprehensive Guide / Blogs / Perficient

Mastering Vue.js Template Refs: A Comprehensive Guide / Blogs / Perficient

What’s this ref in Vue.js? The ref attribute is like giving a name to an HTML element or a part of your Vue template. This name lets you directly interact with and tweak these elements or components using JavaScript. A Practical Example Let’s make things crystal clear by diving into a simple example. Imagine you … Read more

How to Do a Content Gap Analysis [With Template]

How to Do a Content Gap Analysis [With Template]

A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you:  Get more traffic to existing content  Find the best new topics to cover  Steal traffic from competitors  In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in … Read more

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