Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, … Read more
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
How old is Arnold Schwarzenegger? Punch that question into Google, and you’ll have an immediate answer at the top of the page (along with pictures, his birthday, height, a short bio, and other tidbits of information). This is a zero-click search because you got the information you wanted without clicking on any search results. These … Read more
There has been a lot of talk over the years about whether or not SEO is dying. Some people argue that social media marketing and coding bootcamp are just as effective as SEO, while others argue that Google has made it obsolete. While this debate may never end, we believe there are plenty of reasons … Read more
PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. Instead, … Read more
![What Is HTTPS & How Does It Work? [Explained]](https://static.semrush.com/blog/uploads/media/1f/4c/1f4ce126229aafd69d90f9900135a7ab/what-is-https-seo-sm.png)
What Is HTTPS? Hypertext transfer protocol secure (HTTPS) is an encrypted version of HTTP. Which is the protocol used to transfer data between web browsers (like Chrome) and servers (computers that host websites). When you visit a website that uses HTTPS, the connection between your browser and the website’s server is encrypted (meaning it’s scrambled) … Read more
Private blog networks (PBNs) are the go-to link building tactic for grey hat SEOs. But the question is: Are they worth building from an ROI (Return on Investment) and a ROT (Return on Time) perspective? Free SEO Masterclass – Get predictable #1 rankings. I’ll answer these questions and more, but first, a quick story: I … Read more
Google has officially deprecated the Sitemaps ping endpoints. Now, when you try to access it, Google responds, “Sitemaps ping is deprecated,” with a link to the post about it going away. Here is a screenshot of the error: Google did tell us several months ago that it will stop working around now and Google was … Read more
What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code. Marketing tags are small snippets of code that track user actions and collect data. The most common example of a marketing tag is the Google tag. The Google … Read more
What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is the process of implementing different tactics to increase the percentage of visitors who convert (take a desired action) on your website. Conversions can be many different activities, depending on what you want to achieve. That can include: Making a purchase Signing up for a free … Read more
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