A recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” This rapid adoption of generative AI (GenAI) in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when something like this … Read more
As the world becomes increasingly digital, businesses are recognising the importance of having a strong online presence. This has given rise to various marketing strategies and techniques, with two main approaches being B2B (business-to-business) and B2C (business-to-consumer) marketing. While both have their unique strengths and target different audiences, there is often confusion surrounding the differences … Read more
Google’s Gary Illyes answered the question in an Office Hours hangout about whether a double forward slash in a URL has an impact on the SEO for a website. A double forward slash happens for a number of reasons that are often related to a coding issue on the CMS or in the .htaccess file … Read more
Someone on X (formerly Twitter) asked if domain age impacted search rankings. Google’s John Mueller sets the record straight. The person asking the question tweeted: “Does the age of a domain name impact Google search rankings?” SEOs have for a long time noticed that older domain names correlate with top rankings. But correlations are generally … Read more
Bard is Google’s new AI experiment. But does it live up to popular OpenAI rival ChatGPT? In this article, you’ll learn what Google Bard is and how it works. We’ll also show you how to get more helpful answers when you use it. What Is Google Bard? Bard is a free experimental AI chatbot created … Read more
The new Google Search, the Google Search Generative Experience, now shows AI-generated answers for recipe queries. I am told it did not show in early releases of SGE but sometime in the past several days Google SGE started to show for recipe queries. Brendan OConnell posted about this on X saying, “Interesting, also noticed that … Read more
Did you know that a search through Google Lens can trigger an AI-generated response in the Search Generative Experience? I guess it makes sense, Google Lens is generally just triggering a query and if you are in the SGE beta, why wouldn’t it show an SGE response in that case? Brian Freiesleben spotted this the … Read more
Last week, we reported about the new Bing Chat personalized answers feature that uses your chat history to give you a more tailored answer to your queries. But that might only work in Edge, Microsoft’s browser. When I tested this feature, I couldn’t trigger it, so I assumed it was still rolling out. But it … Read more
Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses “memory” – something we covered a couple of times here before. This is called personalized answers and Bing Chat will use your previous queries to give you a more personalized response. “Now your chat history can inform your results. For … Read more
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