Digital marketing for local businesses presents plenty of unique and difficult challenges. One of the most common examples is trying to compete with larger brands. Most companies will have bigger competitors, and in many cases, competitors with a regional or national brand that is well known and dominates the field. Does that mean you should … Read more
What is brand equity? MARKETINGTERMDEFINITION Brand Equity Brand equity is the increased brand value that results from having positive brand recognition in the minds of consumers. It can also be called a value premium or addition and usually represents a relationship between a stand-out brand and its more generic competitors. Brand equity is a brand … Read more
If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true … Read more
Trying to figure out what makes a web design company good is one of the most difficult and challenging tasks people have had since websites were invented. From small business owners to Fortune 500 companies, having a reliable web team is always a challenge because you need the work done quickly and correctly. Any mistakes … Read more
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand is constantly under attack in paid search from businesses and brands freeloading on … Read more
One of the biggest challenge’s businesses face is understanding the benefits of internet marketing and how to incorporate them into their monthly campaigns. Each platform and service provides different advantages but they have to be handled in a delicate way as the time of the year, budget, content, type of business and so forth can … Read more
Learning how to brand yourself effectively can translate to increased income and success on OnlyFans OnlyFans Success Guide – Branding Your OnlyFans – Last Updated: February 25, 2022 Reading Time: 15 Minutes I’ve discussed branding as an important factor in your success on OnlyFans many times previously on my Podcast as well as this blog. … Read more
Introduction Are you tired of boring, dry brand presentations that put your audience to sleep? Well, it’s time to shake things up and bring your brand story to life with slideshows! In today’s fast-paced world, attention spans are shorter than ever, and it’s more important than ever to connect with your audience in a meaningful … Read more
MARKETINGTERMDEFINITION Brand trust Brand trust is the willingness of average consumers to believe your brand will deliver on promises and fulfill their needs. Based on your offering’s stated purpose, your audience (often subconsciously) performs a risk-benefit analysis and consumers decide if they trust your brand enough to make a purchase. Brand trust, like brand equity, … Read more
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