Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024, … Read more
TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What’s changed? Links for hashtags related to the Israel-Hamas war and … Read more
Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier exists. Google explained that “Unique product identifiers (UPIs) define the product you’re selling in the global marketplace. They uniquely distinguish products you’re selling and help … Read more
Google Merchant Center is beta testing a new score card to help merchants understand how their browsing experience score is doing. This card is called “Browsing Experience” and it shows how well your site’s products are doing with image quality. This was spotted by Emmanuel Flossie who spotted this and wrote, “Google has recently introduced … Read more
In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. The ways we market to audiences are changing, and your next campaign might require trying out a slightly different approach. That’s why we created the App Center—a marketplace of solutions within Semrush to help … Read more
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season. In fact, the new Merchant Center … Read more
Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads and Google free listings Malicious or unwanted software policy will be split into three separate policies; Malicious software, Compromised sites, and Unwanted software. Here is what Google documented as changing: Malicious software: The scope of the Malicious software policy is … Read more
Google has announced it launched a new Ad review center for AdSense, Ad Manager, and AdMob. The new Ad review center should make it easier for you to approve ads, Google explained. This is an illustration Google provided: Here is what is new: Larger area to view ads: Google improved the layout to maximize the … Read more
Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles. Emmanuel Flossie reported, “Google Merchant Center Next now allows you to connect your Google Business Profile.” Here is a screenshot he shared on his blog: When I look at the original screenshots, Google demoed, the … Read more
In the enchanting world of office camaraderie, LDC employees embarked on a mystical journey, competing in a Hogwarts-themed competition that brought out the wizardry in them. With a plethora of challenges, activities, and house-related quests, the teams at LDC proved that teamwork and creativity know no bounds. House Sorting: The competition began with employees being … Read more
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