As I write this, we are patiently waiting for the helpful content update to do something. We have heard a few reports of very large and spammy sites possibly being hit, but overall, we have seen nothing. That may change. With the most recent product reviews update, we did not see much movement until … Read more
There is some concern and speculation on the internet that Microsoft Bing is feeding in content behind paywall and using such content to provide answers in Bing Chat. I asked Bing Chat if it can give answers based on content behind paywalls and it said no, it cannot. But I am not sure if this … Read more
Artificial intelligence refers to a computer program or machine that has been designed to carry out tasks usually requiring human input. To put it simply – it is an artificial version of human intelligence. In 1965, political scientist Herbert Simon predicted that machines would be capable of doing anything a human could within twenty years. … Read more
Twelve years ago, the SEO world was officially rocked by a … Panda. No, not the cuddly black-and-white creature. On February 23, 2011, Google’s Panda algorithm update rolled out. And everything changed like that. ::snapping fingers:: Back in 2011, Google was a different place. Seeing low-quality content positioning was common. Experienced SEO writers were competing … Read more
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help! This is where content marketing tools … Read more
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search … Read more
Google’s December Helpful Content Update, which began rolling out on December 5, 2022 and finished its rollout on January 12, 2023, is a major update to the company’s Helpful Content System. This system is designed to promote content that is helpful and not written solely for SEO purposes. The update improves the system’s classifier and … Read more
You keep hearing around that the same way true fans like their Apples fresh (I’m talking about iPhones), Google likes its content fresh. Well, it’s somewhat true, but not for the reasons you might think of! Google doesn’t necessarily favor “fresh” content. Some search queries definitely deserve freshness, while others not so much. However, … Read more
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data Markup (also known as Schema Markup) of each domain to provide users with the best possible answers to their queries. By adding Structured Data to … Read more
What Is a Content Calendar? A content calendar is a resource that helps you organize what you’re going to publish, when, and where. You can create one with a simple spreadsheet. Or use a project management tool. Your content calendar will help you: Simplify collaboration between team members Save time Minimize errors Streamline processes This … Read more
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