John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
There are many misconceptions about LSI keywords in SEO. This guide will help you separate fact from fiction. So you can optimize your content more effectively. And earn higher Google rankings. What Are LSI Keywords in SEO? LSI (latent semantic indexing) keywords are words or phrases that are conceptually related to a target keyword. So … Read more
Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don’t “expect it to visibly change search ranking.” In July, Google began sending out scary INP core web vital warnings … Read more
Bing’s CEO, Mikhail Parakhin, said that Bing does not release some features slower or delayed in some countries. He said they release “All countries at the same time,” adding that they “don’t discriminate.” Sometimes there are regional differences for legal reasons but for the most part, Bing does not delay updates by region, he added. … Read more
I spotted Google’s John Mueller laughing at a LinkedIn post that is telling SEOs to slow down webpage load time so that people spend more time on your page. The advice says that Google uses time on website as a ranking factor, which Google had denied countless times, and says to improve time on website, … Read more
Google’s John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no. The question from Sina Afkham was, “How much weight does Google give to internal links pointing to a page itself? Does Google consider the anchor text … Read more
No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though Google has said numerous times that Google does not use SEO … Read more
In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider scores about a website’s authority or spamminess from external SEO tools when deciding where to rank a site in search results. Google’s algorithms and assessments … Read more
Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Many large language ****** are … Read more
Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you should not delete old content from your site because you think Google Search doesn’t like old content. He said it is not true, Google Search can find older content to be helpful. So don’t delete helpful old content. Danny Sullivan wrote, “Are you … Read more
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